FGM - RAISE AWARENESS PROJECT

As part of this project, I engaged with the sensitive and often taboo subject of female genital mutilation (FGM) and explored how design can serve as a communicative tool to combat this practice.

Research revealed that targeted donations to specialised organisations are among the most effective measures. This led to the question of how product design could generate the highest possible fundraising impact.

In response, I developed a series of pins, designed to act as a subtle yet powerful medium for social positioning. Through a deliberately minimal yet expressive design and the strategic use of social media, numerous pieces were sold, with proceeds donated to organisations actively working against FGM.